With AirBnB getting rid of the Product Management role, it sure did stir the soup not just for startups but also for big MNCs. Before diving into the pointers, let's iron out what product management is all about. In start-ups especially, early-stage; Product Management sits between business, tech, and the end user/customer. In SaaS companies the role is about growing the business by solving customer pain points with the right software service. In big MNCs, it's about driving business objectives with the cross-functional intervention of technology, sales and marketing teams. Product Management was never just about the technical execution, it was and will remain at the intersection of business, process, tech and consumer. So in short, this role will not wear off but evolve or mutate in the coming days.