Whether you are a Millennial or a Gen-Z, you must have noticed how we went from getting a Rs 300 cable connection on TV to a Rs 600 Dish-TV connection for more channels and finally settled on Rs 999 for Netflix + multiple other platforms. While most Millennial and Gen-Z is starting to earn, you see these subscriptions or in our parents’ words “faltu ke kharche” starts increasing. Even a few years back, if you would have asked me to pay to listen to music ad-free, I wouldn’t have done it, funny how now it is a part of my monthly bills. This is just one example, most of us shop online more than visit shops, be it for clothing, gadgets, or grocery.